MAGA Inc., the political group linked to former President Donald Trump, is investing $10 million in television and digital advertisements for the Texas Senate race, according to a recent Federal Election Commission filing. This marks the group’s first major spending in a key general election contest, aiming to support Republican nominee Ken Paxton against Democrat James Talarico, a 37-year-old state representative.
The funding follows Trump’s endorsement of Paxton, who defeated incumbent Senator John Cornyn in the May primary runoff. The ads focus on tax issues, portraying Talarico as favoring broad tax increases, while presenting Paxton as supporting tax breaks for first-time homebuyers and families with children. The campaign reflects concerns over inflation and economic dissatisfaction among voters, factors influencing the midterm elections.
Texas, traditionally a Republican stronghold, has become a battleground as Democrats seek to expand their influence in the House and Senate. The race is seen as a symbolic indicator of shifting political dynamics amid public disapproval of Trump’s handling of the economy and foreign policy. The significant ad spend by MAGA Inc. underscores the high stakes of this contest.
The Federal Election Commission filing was made public on Saturday, detailing the $10 million allocation for the advertising campaign. The election outcome in Texas will be closely watched as part of the broader midterm election landscape.