The Nakamoto Project, a pro-Bitcoin non-profit, has initiated a $2 million advertising campaign in the Wall Street Journal, starting in late August. The campaign includes six full-page and 24 quarter-page print ads scheduled to run weekly over 12 weeks, aiming to promote Bitcoin through traditional media channels, according to fortune.com.
The campaign features messages such as “read the fine print on the world’s most argued-about asset” and is supported by an educational website and a series of six essays by prominent Bitcoin thinkers. The Wall Street Journal’s 2026 rate card estimates the full campaign cost at about $2.17 million, with $181,000 for each full-page ad and $45,200 for each quarter-page ad, as detailed by fortune.com.
This old-school advertising approach stands out in the cryptocurrency sector, which typically relies on digital marketing. The campaign’s visibility on social media suggests it is gaining traction. The Nakamoto Project’s effort to educate and promote Bitcoin through a major financial publication highlights a strategic push to reach a broader, traditional audience, a move that contrasts with many crypto campaigns that focus on online platforms.
The Wall Street Journal’s circulation exceeds half a million copies, providing significant exposure for the Nakamoto Project’s message. The campaign will continue its weekly ads for a total of 12 weeks, with the next scheduled ad expected this week, according to fortune.com.