Phil Schiller, a longtime Apple executive, has stepped down from his leadership roles overseeing the App Store and product events, Bloomberg reported. The 66-year-old, who served as Apple’s senior vice president of marketing until 2020, recently submitted his resignation from these key positions while retaining his title as an Apple Fellow, according to livemint.com.
Schiller’s departure follows a series of executive exits at Apple, including CEO Tim Cook’s recent announcement to step down. Schiller will hand over responsibilities related to the App Store and product launches to other senior leaders within Apple, as the company continues its leadership transition. Despite stepping back from these operational roles, Schiller will maintain an advisory role as an Apple Fellow, a position he has held since 2020, techcrunch.com reported.
The exit of Schiller marks another significant change in Apple’s executive team amid a broader reshuffle. Schiller was instrumental in marketing Apple’s products and managing the App Store during a period of rapid growth and increasing scrutiny. His departure comes at a time when Apple faces challenges from regulators and competitors in the app marketplace, making leadership continuity in these areas critical. This transition follows other notable departures, signaling a new chapter for Apple’s management.
Apple has not announced a formal replacement for Schiller’s App Store and product event duties yet. The company’s next major product event is scheduled for October 2026, where the impact of this leadership change will become clearer. Schiller’s ongoing role as an Apple Fellow suggests he will continue to influence the company’s strategic direction in a less hands-on capacity.