Meta announced it will rename its "AI creator" label to "AI-generated profile" on Instagram and limit the reach of AI-generated profiles that do not carry this label. This update targets profiles where the featured person is AI-generated rather than human creators using AI tools. The change was disclosed in a blog post this week, with Meta emphasizing transparency for users encountering AI-generated profiles on the platform, according to medianama.com.
Under the new policy, creators who had previously applied the "AI creator" label will be prompted to confirm if the renamed label still applies or to remove it. Instagram will notify accounts that feature AI-generated persons but lack the label and restrict their visibility in recommendations. Affected users can check their "Account Status" to see if they have lost recommendation eligibility. This approach aims to ensure users know when a profile features an AI-generated person, Meta said on medianama.com.
This move addresses growing concerns about undisclosed AI-generated profiles that can mislead users by appearing human. Unlike policies targeting AI-generated content, Meta’s update focuses on the profiles themselves. The company cited feedback from users who dislike discovering a profile is AI-generated only after engaging with it. The policy also highlights India-based AI influencers such as Kyra, Naina Avtr, and AI Drishti, who openly use AI-generated profiles, per medianama.com.
Meta has not specified if similar disclosure rules will apply to other platforms it owns, including Threads and Facebook. The company’s latest update reflects increasing scrutiny over AI-generated digital personas and the need for clearer labeling to maintain user trust on social media platforms, medianama.com reported.