Zoho Analytics has been named an overall leader in the 2026 Wisdom of Crowds® Business Intelligence Market Study by Dresner Advisory Services. This marks the fifth consecutive year Zoho has secured this distinction, ranking highly in both Customer Experience and Vendor Credibility models, according to zoho.com.
The study, published by Dresner Advisory Services, is based on direct feedback from business intelligence users who rate their daily experience, trust in vendors, and perceived value. Howard Dresner, Founder and Chief Research Officer at Dresner Advisory Services, noted Zoho’s scores are generally above the overall sample with improvements in product and value. Zoho also achieved a perfect Recommend score and was rated high value with low total cost of ownership.
The Wisdom of Crowds® BI Market Study is a respected benchmark in the analytics sector, reflecting real user sentiment rather than analyst predictions. Zoho’s repeated recognition underscores its competitive position in the crowded BI software market, where customer trust and vendor credibility are critical. This places Zoho alongside other leading BI providers who have consistently performed well in user-driven evaluations.
Zoho’s leadership in the 2026 study highlights its sustained ability to deliver value and maintain customer satisfaction. The full report, available on zoho.com, details the survey results and vendor rankings, providing a comprehensive view of the current BI landscape.