Zoho Webinar introduced Workflow Automation on September 2, 2026, enabling users to automate routine webinar tasks such as registrations, follow-ups, and CRM updates. This new feature reduces manual work by allowing teams to set triggers and actions that execute automatically during webinar operations, enhancing efficiency for product demos, training, and large virtual events, according to zoho.com.
Workflow Automation in Zoho Webinar works by letting users define specific triggers like new registrations or webinar endings, set conditions for when the automation applies, and specify actions to be executed immediately or on a schedule. This eliminates repetitive manual processes, allowing teams to focus on delivering better webinar experiences. The feature supports complex workflows without requiring any coding, streamlining event management from start to finish, zoho.com explains.
The automation capability addresses a common challenge in webinar management where multiple manual steps—tracking attendees, sharing recordings, updating CRM records—can cause delays and errors. By automating these workflows, Zoho Webinar aligns with broader SaaS trends emphasizing operational efficiency and integration. This move positions Zoho Webinar alongside competitors offering automation tools to improve virtual event scalability and user engagement, zoho.com notes.
Zoho Webinar’s Workflow Automation feature is now live and available to all users, marking a significant step in simplifying webinar operations. The company detailed the launch on its official blog on September 2, 2026, providing users with resources to implement automation rules tailored to their event needs.